Think of it this way: Would you buy an important piece of equipment for your company - perhaps a delivery van - and place ownership and control of it in the name of the company that sold you and/or services the van for you? Like Elaine would say, “Get out!” Likewise, your domain - an important company asset - should be in YOUR name and under YOUR control. Many web design and development firms, especially some of the nationally-advertised firms, offer web development packages that include your domain name as part of the “complete package.” This may sound like a great deal, but the big question to ask is whether or not the domain will be registered in your name, and if so, whether or not you will have complete control over the settings for the domain itself. ( Check your domain ownership here.)Īvoid or thoroughly scrutinize “complete package” web development offers that include the cost of your domain. ![]() Seems like a no-brainer, right? But you might be surprised who could be listed as the registrant (owner) of your domain. Make sure YOU own and control your domain. ![]() As of March, 2020, 147.3 million dot com domains had been registered around the globe.ĭot com domain names are the King of the Internet, accounting for nearly one-half of all TLD domains registered overall which is why if you are fortunate enough to have a good dot com domain name, you need to master the protection of it as a valuable company asset. When you purchase a domain name for your business, you will be fortunate to find an exact or close match of your business name ending in the “.com” Top Level Domain (TLD) ending. These are critical components to conducting business on a daily basis. Besides the URL address of your company’s website, your domain also serves as the key communication tool for your company via email. ![]() I won’t get into the show’s bawdy definition of that phrase, but its common meaning - to maintain control - can certainly apply to you as the owner of your business domain name.Īlthough costing just dollars a year, a domain name is often a greatly overlooked business asset of tremendous value that should be diligently maintained. We can thank the Jerry Seinfeld Show for the “master of your domain” connotation that has become a part of the American lexicon.
0 Comments
Leave a Reply. |